Step#1. Choose A Niche- How to Start a Blog?

Published by Bikash on

Step#1. Choose A Niche- How to Start a Blog?

What is a niche? It’s not niche (if you know what I mean. It is pronounced as needs.
Niche is your category, You deal in mobile accessories- your niche is tech.
You sell cakes- your niche is Bakery.
Easy right.
Niche marketing is a simple way to target a particular market in a particular way. Here we try to find the customer need and try to find the best possible solution which is not provided by any other source. Niche marketing does not mean targeting a small or new market, but it’s involved targeting a specific audience with a specific need.
There are too many advantages to a niche market, firstly and most important is that there is less competition in a niche market. Here we play a monopoly game and chances to become a market leader. There is one more thing that niche does not exist rather it is created by smart marketing techniques and what customer need.
In niche, you will be high in the margin as there is uniqueness in your service and product and people don’t shy away in paying more to you. If you just want to do blogging then the niche is good for you but if you want to start a blog for your business then you have to do business blogging. In business blogging, you have to write blogs related to your business. If you’re creating your own blog for sole purpose with earn money then you must have to choose a niche.

So there would be an advantage for niche marketing.
Due to niche marketing, you can enhance your customer relationship for the future goals, reduce your competition by becoming a market leader, and it too makes your online presence and finally, you can gain expertise in a short period.
But it too has some downsides, as targeting a niche you need to make sure that there are enough potential customers of that particular need. Like a pet shop who deals with all wide variety of pet owners has a more potential customer base than dealing only with the dog owner or fish owner.
If you’re not sure what to blog about, there are a few ways to find a good blog topic:

• Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.
• Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations. For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations. Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
• A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share your thoughts with the world without having to stick to just one topic.
Once you have a topic it’s time to choose your blog name.
A good blog name should be descriptive so that potential readers can instantly tell what your blog is about just from the name.
If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog  on which i write about business.


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